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Monday, 19 December 2011 05:57

Cross Selling Featured

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Cross Selling is a concept where the companies / sellers try to maximise their revenues by proposing materials that are related the products which their customers buy. Example - If a customer buys a TV set, the seller can propose additional materials like Speaker System, Extended Warranty at extra cost etc. This is also an useful feature in SAP SD that was not mentioned anywhere in the TSCM60/62/64.

This is also a Condition Technique using functionality and works in parallel to the Dynamic Product Proposal. Which means you can either choose Dynamic Product Proposal (or) Cross Selling. Whether won't we be able to use both the functionalities can be addressed later at the end of this article.

Unlike DPP, this uses the normal condition tables, so you can create Condition Tables as per your business needs.



The steps are-
IMG --> Sales and Distribution --> Basic Function --> Cross Selling.

a) Define Determination procedure for cross selling.
1. Create a table. (Put a table no. 501 & assign field from field catalog)
2. Maintain Access sequence ( Create your access sequence)
3. Define condition type.
4. Maintain procedure

b) Maintain cust. / Doc. procedure for cross selling.
1. Define procedure for cross selling.
2. Define doc. procedure for cross selling.
3. Assign doc. procedure for cross selling to sales doc.

c) Define & assign cross selling profile.
1. Define cross selling profile. (Put your pricingprocedure & cross selling profile)
2. assign cross selling profile. (Do the assignment.)

Go to Product Proposal & do setting there.

Go for VB41 or follow the menu path. Logistics ---> SD --->Masterdata ---> Product ---> Cross selling.

While creating condition records, you have the option to enter more than one "related article" for a single material by double clicking that line which will take you to the next screen.

If all goes well, then the system must propose "related articles" when you press "ENTER" after keying in the material. As usual you have the choice to choose those material or not.

If you want to implement both the Dynamic Product Proposal as well as Cross Selling at the same time, you have to assign the DPP procedure while defining the Cross Selling profile itself. So along with the "related articles", the Dynamically Proposed articles are also shown in the pop up.

This piece of information is bit advanced technically. This Cross Selling can be used well for the Standard Item Categories like TAN, BVN etc whereas for Configurable items like TAC, SAP discourages using it. So Cross Selling can't be implemented for Configurable Items under normal circumstances.

"The functionality of cross-selling with configuration is not provided and "strongly" excluded in the SD coding.

Please see include FV45PF0C_CROSS_SELL_SELECTION

*kein cross selling bei: (no cross selling by:)
* Konfiguration (configuration)
IF NOT VBAP-CUOBJ IS INITIAL.
DA_GRUND = CHAR4.
ENDIF.

You can also find information on this in note 869601 - FAQ Cross Selling > point 2.
It can only be made possible via modification."
Read 136 times Last modified on Monday, 19 December 2011 15:02
Maheshwaran

Maheshwaran is a Mechanical Engineer turned Sales Engineer who had found his passion / calling in IT - ERP. With a solid experience of 2 implementation and support projects in his stint with SAP since 2007, he turned to teaching for sharing the knowledge gained over a period of time. He had trained in SAP Training academy as well in virtual classes. These series of posts are sharing the knowledge on advanced topics which were not taught in the standard SAP Certification academy.

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